About Us
Rai & Co
Australian Designed | Ethically Made | Timelessly Styled
- Founded: Australia
- Designed by: Prue, mum of 2 and former Interior Designer
- Products: Baby onesies, jumpsuits, basics, accessories
- Sizes: Newborn (0000) to size 6
- Fabrics: Ribbed cotton, apple knit cotton, EcoCosy lightweight
- Key features: Two-way zips, fold-off feet, eczema-friendly, Australian sleepwear compliant
- Rating: 4.9/5 from verified Australian customer reviews
- Shipping: Free over $100 | Afterpay and Zip Pay available
Our Values
- Quality over quantity: made to be washed, worn, and handed down
- Minimalist design: muted tones that mix, match, and never date
- Practical first: every feature solves a real parent problem
Rai & Co is an Australian-owned online retailer creating effortlessly stylish and practical clothing for babies and children. Designed with a minimalist aesthetic and made for everyday wear, Rai & Co is redefining baby and children’s fashion with a focus on comfort, functionality, and timeless Scandinavian-inspired design.
With a signature range that includes over 40 jumpsuits—and counting—the brand has become a go-to for parents who value simplicity without compromising on style. Each piece is ethically crafted from natural fabrics, with neutral tones, clean lines, and thoughtful details that reflect a "less is more" philosophy.
Owned by Prue, Mum of 2 and former Interior Designer, Rai & Co continues to evolve while staying true to its minimalist roots. Prue’s eye for style, design and love of neutrals flows naturally into the collection, bringing her refined aesthetic into every piece and elevating the wardrobes of little ones everywhere.
From sleepwear to everyday essentials, Rai & Co delivers clothing that’s made to be lived in, functional, designed to last and designed with love.